Steven L. Lubetkin, APR, Fellow, PRSA, is the managing partner of Lubetkin & Co. LLC, a diversified public relations, Internet broadcasting, and communications consulting practice, and its Professional Podcasts LLC subsidiary, which produces audio and video podcasts. Steve is a seasoned technology futurist who, as a music reviewer, first used computer technology to cover a Grateful Dead rock concert in 1977, the first concert ever covered digitally in New Jersey. He has included an email address on his business card since 1988. Since 1996, Steve has also been the author of "CompuSchmooze," a monthly column about technology (frequently with a Jewish focus), in the Jewish Community Voice of Southern New Jersey, a 20,000+ circulation biweekly publication of the Jewish Federation of Southern New Jersey. Since 2005, Steve Steve has supplemented the column with podcasts, and added video podcasts in September 2008 (www.compuschmooze.com).
Steve is a Senior Fellow of the Society for New Communications Research, a global nonprofit think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society. The Society's Fellows include more than three dozen futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe.He is also a member of the Society’s advisory board.
Steve formed the firms in December 2004, after a successful 25-year career in corporate public relations, including managing communications during the privatization of Consolidated Rail Corporation in 1985-1987, and supporting completion of the $47 billion Bank of America-Fleet Bank merger. He also helped manage news coverage of the earlier $7 billion acquisition of Summit Bancorp by Fleet Bank.
Steve’s background includes producing and hosting more than 150 investor conference calls a year for Standard & Poor’s, a program that won a 1995 McGraw-Hill Companies Corporate Achievement Award for Excellence in Customer Service, and news anchoring at WJLK-AM/FM Radio, Asbury Park, NJ, and on-air music show hosting experience at WRLB-FM, Long Branch, NJ.
Professional Podcasts LLC is an award-winning producer of audio, video, and multimedia content for distribution over the Internet as podcasts, vidcasts, video and audio news features, screencasts and other formats. The firm has extensive experience in corporate and financial public relations and strategic communications, so it is able to help clients create highly effective, content for Internet broadcasting and dramatic digital photojournalism, and engaging, cost-effective materials that drive client visibility on the Internet. In 2008, Professional Podcasts received a prestigious JASPER award for podcasting from the Jersey Shore Public Relations and Advertising Association (JSPRAA).
Among its clients are the American Institute of Chartered Property and Casualty Underwriters/Insurance Institute of America; the CCIM Institute, a commercial real estate investment management trade association, NAPL, the trade association for excellence in graphic communications management; the National Association of Realtors, Sun National Bank; the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar; NJBankers, a trade association representing major banks in New Jersey; Leadership NJ; and the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.
Steve is a frequent speaker at conferences and seminars on public relations and communications, and often lectures on effective use of social media tools. In 2006, he was the keynote speaker at the 13th National Public Relations Congress sponsored by the Public Relations Society of the Philippines in Manila, and he has since appeared frequently at the Foreign Service Institute of the US Department of State in Washington, DC. A complete list of Steve’s upcoming and previous speaking appearances is at http://www.lubetkin.net/speaking.htm. He was the founding president of the Standard & Poor’s Toastmasters Club.
He was profiled in two recent books about emerging public relations technologies, most recently in Deirdre Breakenridge’s book PR 2.0: New Media, New Tools, New Audiences.
Steve holds an MBA from the University of Phoenix and a BA in Spanish and Philosophy (dual major) from Monmouth College (now Monmouth University).